A joyful new charm collection starring Ariana Grande, celebrating love, self-expression, and pop luxury
Swarovski introduces ‘Charming Love’, its 2026 Valentine’s Day collection that brings a bold, playful spirit to the season of love. Fronted by Global Brand Ambassador Ariana Grande, the collection debuts an all-new range of Swarovski Charms, designed to be worn, shared, and celebrated as meaningful expressions of love — for others or for oneself.
Reimagining classic Valentine’s symbols through a high-fashion lens, Charming Love transforms hearts, love locks, and cupid’s arrows into contemporary charm designs that feel joyful, expressive, and unmistakably Swarovski. Each piece is crafted to capture emotion with sparkle, offering the perfect gift for loved ones or a radiant reminder of self-love.
Playful Symbols of Love, Reimagined
The Charming Love collection features a curated selection of charm designs, each telling its own story of romance and connection.
Highlights include Sweethearts, dripping heart motifs that symbolize the excitement of new romance, and Lovestruck, a striking cupid’s arrow charm that captures love at first sight. Love Locks represent unbreakable bonds between best friends and partners, while the Soulmates charm is created for the one who truly holds your heart.
Rendered in Swarovski Crystals and refined metal finishes, the charms are designed for versatility and personal styling. They can be mixed, matched, and worn across necklaces, pendants, and bracelets, allowing each wearer to create a look that reflects their own love story.
Designed for Expression, Crafted with Savoir-Faire
Designed by Swarovski Creative Director Giovanna Englebert, each charm balances playful creativity with Swarovski’s signature craftsmanship. The collection invites joyful styling and celebrates individuality, reinforcing Swarovski’s vision of pop luxury — where glamour meets self-expression.
As part of Swarovski’s ongoing growth strategy, Charming Love marks a powerful brand moment that continues to elevate the House’s position in contemporary luxury while honoring its heritage of innovation, creativity, and savoir-faire.
Campaign & Availability
The Charming Love Valentine’s Day campaign starring Ariana Grande will be showcased in Swarovski boutiques worldwide and across video, social media, print, and digital platforms.
Available from 27 January 2026 onwards