Shahkrit Yamnarm Family Named Brand Ambassadors to Boost English Learning in Thailand
51Talk, a global leader in online English education, celebrates its 15th anniversary with a major brand refresh and the official announcement of the Shahkrit Yamnarm family as Thailand’s Brand Ambassadors. This milestone highlights the platform’s long-standing mission to empower young learners through a unique combination of human-led teaching and advanced AI technology.
Founded in 2011, 51Talk has grown into one of the world’s most recognized online English learning platforms, reaching more than 40 million students across 50 countries. The platform is known for its live, one-on-one online classes with foreign teachers, supported by an AI-driven system that creates personalized learning journeys tailored to each student’s pace and ability.
The appointment of Shahkrit Yamnarm, alongside Ann Pattira and their son Nong Bodhi, reflects the brand’s focus on modern families who value flexible, high-quality education. As a well-known actor and digital personality, Shahkrit represents a new generation of parents balancing busy lifestyles while prioritizing their children’s development.
Shahkrit shared that 51Talk stood out for its engaging and child-friendly approach. With a demanding schedule, he values a platform that allows his son to learn effectively while enjoying the process. The one-on-one format ensures focused attention, while interactive lessons keep children motivated. Ann Pattira emphasized that learning should feel natural and enjoyable, allowing children to grow with confidence rather than pressure.
Nong Bodhi, already a familiar face to many online audiences, expressed his excitement about the learning experience. Through interactive lessons and game-based activities, he has gained confidence in expressing ideas and communicating in English. The platform encourages students not only to speak but also to think creatively and present their opinions, helping build essential communication skills for the future.
At the core of 51Talk’s approach is its campaign “Fight Every Fear with 51Talk,” which aims to help children overcome the fear of speaking English. By combining live interaction with foreign teachers, gamified lessons, and structured skill development programs, the platform creates an engaging environment where learning feels natural and enjoyable.
The platform is supported by more than 10,000 TESOL-certified teachers trained in child psychology, ensuring that lessons are both effective and age-appropriate. Its AI-native curriculum enhances the learning experience by adapting to each child’s progress, helping them become more confident communicators both inside and outside the classroom.
As part of its brand evolution, 51Talk introduces Toki, a new mascot designed to inspire young learners. Originating from the fictional Lingua planet, Toki represents curiosity, confidence, and the courage to try. Through the platform’s proprietary AirClass system, Toki guides students in a gamified learning environment, encouraging them to speak up, stand out, and succeed.
Roger Parodi, Head of Strategy at 51Talk, highlighted the company’s forward-looking vision and commitment to Thailand. He emphasized that while AI technology plays a key role in optimizing learning paths, the emotional connection between teachers and students remains central to the platform’s success. As 51Talk celebrates 15 years, it continues to focus on breaking language barriers and creating opportunities for children to thrive in a global environment.
Thailand remains a key market for 51Talk’s regional growth, with the company committed to expanding access to high-quality English education across Southeast Asia. By combining innovation, personalized learning, and strong local partnerships, the platform aims to equip the next generation with the confidence to communicate on a global stage.
To mark this milestone, 51Talk invites families to explore the future of English learning through its platform. New users can experience a free one-on-one trial class with a qualified foreign teacher, offering a firsthand look at how interactive and effective online learning can be.
With 15 years of experience and a renewed brand vision, 51Talk continues to redefine how children learn English—making it more accessible, engaging, and empowering for families worldwide.