A New Plant-Based Brand from Heritage Group with Actress Ling Ling Kwong as Brand Ambassador
Heritage Group, a leading producer and distributor of premium health-focused food and beverages in Thailand, proudly launched its latest plant-based beverage brand, “LUV” Oat Milk. Designed for health-conscious consumers of all ages and lifestyles, the launch also introduced the brand’s new ambassador – Thai actress and rising star Ling Ling Kwong.
A Fresh Take on Oat Milk with “LUV”: Delicious, Nutritious, and Lifestyle-Ready
Under the concept “LUV Oat Milk – If You Love It, LUV It”, the brand combines wholesome nutrition with a vibrant, feel-good image. Crafted from premium-quality oats, LUV Oat Milk is packed with essential nutrients like vitamin E, dietary fiber, and high calcium, while being lactose-free, gluten-free, and soy-free – making it a perfect choice for everyone, from fitness lovers to those with dietary restrictions.
LUV Oat Milk comes in two delicious flavors:
• Unsweetened Original – Smooth, light, and clean-tasting for those who love it simple and healthy.
• Chocolate – Rich, creamy, and indulgent without compromising on the health benefits.
Launching “LUVtopia”: A Magical World of Wellness and Joy
The official launch event, titled “The Official Launch of LUV Oat Milk Thailand and Best Friend of LUV – Ling Ling Kwong”, invited guests to step into LUVtopia, a magical land of love, health, and happiness. Guiding this journey was the brand’s heart-shaped mascot “Nong LUV”, and the “Goddess of the Heart Kingdom” – Ling Ling Kwong herself.
The highlight of the event was the “Golden Strawberry Choco Luv Oat Milk” – a signature drink co-created by Ling Ling and professional barista Arm Kanchanit Surinsapanon, also a well-known TikToker. Guests also enjoyed interactive experiences, including a robotic photo booth, themed LUV Café, and DIY drink-making activities – all designed to showcase LUV Oat Milk’s versatility across beverages and recipes such as smoothies, cookies, and savory dishes.
The Rise of Oat Milk: Why LUV?
According to Mr. Wasathorn Polpaisan, Executive at Heritage Group, the surge in demand for plant-based milk alternatives, especially oat milk, is driven by health trends and lifestyle shifts. Oat milk now holds a 22% share in the plant-based milk market in 2025, highlighting significant consumer interest.
“We saw an opportunity to introduce LUV Oat Milk to meet the needs of modern consumers. The brand is built around the idea of healthy living, accessibility, and enjoyment. Having Ling Ling Kwong as our ambassador perfectly embodies our brand’s values – youthful, health-conscious, and authentic,” said Mr. Wasathorn.
Available Now Nationwide!
LUV Oat Milk is now available at major retailers across Thailand. Whether enjoyed as a ready-to-drink beverage or used in creative recipes, LUV is here to make healthy living easier and tastier.
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