FEATURING THE LATEST STORE CONCEPT at CentralWorld, Bangkok
Bershka, the global fashion brand under the Inditex group, officially debuts in Thailand with the reopening of its first flagship store in Bangkok at CentralWorld, 2nd Floor. The new Bershka Thailand store introduces the brand’s latest retail concept, designed to deliver an immersive shopping experience for the next generation of trendsetters.
Bershka: A Fashion Brand for the New Generation
Founded with a bold and youthful vision, Bershka empowers young people to express their most authentic selves. Serving as a bridge between mainstream fashion, emerging subcultures, and viral trends, Bershka inspires customers to shape their own identity while staying connected to music, digital culture, and global youth movements.
Music has always been central to Bershka’s identity—integrated into design, campaigns, and the overall brand lifestyle. Beyond fashion, Bershka creates a cultural platform that resonates deeply with its audience, blending creativity, community, sustainability, and innovation.
Collections at Bershka Bangkok
The Bershka Bangkok flagship store offers all three of the brand’s signature product lines:
- BSK Teen – Designed for ages 10–12, this line is playful, curious, and imaginative, closely connected to digital culture via TikTok, YouTube, and online trends. Influenced by music and social media challenges, BSK Teen is perfect for adventurous and style-conscious young customers.
- Bershka Women & Men – Aimed at confident, culturally aware individuals who embrace fashion influenced by music, social media, and activism. This collection is bold, energetic, and full of attitude, catering to young adults who seek individuality and relevance.
A New Store Concept at CentralWorld
The new Bershka Thailand store at CentralWorld spans 424 square meters, showcasing the brand’s cutting-edge store design. The space combines architecture and interior design with neutral tones, stone and steel finishes, and white-tiled fitting rooms that create a sense of cleanliness and spaciousness.
To enhance the customer journey, the store layout incorporates both traditional checkouts and self-checkout stations, along with strategically placed fitting rooms. The result is a fluid shopping flow that allows visitors to interact with products and services intuitively, making the in-store experience dynamic and inspiring.
Visit Bershka Thailand at CentralWorld
The opening of Bershka’s flagship store in Bangkok marks a milestone for the brand in Southeast Asia, bringing fashion-forward collections and an innovative retail concept to one of Thailand’s most iconic shopping destinations.
📍 Location: CentralWorld, 2nd Floor, Bangkok
🛍️ Now Open – Explore the latest Bershka collections today