Eyewear giant teams up with Thailand’s top style icon to turn glasses into fashion’s ultimate statement
Lenskart, Asia’s largest tech-driven eyewear brand, has appointed Baifern Pimchanok Luevisadpaibul as its first-ever Face of Lenskart Southeast Asia. Known for her trendsetting influence and modern elegance, Baifern perfectly reflects Lenskart’s mission to transform eyewear from a vision necessity into a true fashion statement.
Redefining Fashion Eyewear in Southeast Asia
Louis Lukamto, Head of Marketing for Lenskart Southeast Asia, said:
“Our growth across Southeast Asia is powered by a clear strategy—to revolutionize eyewear through technology and design. Choosing Baifern as the Face of Lenskart is more than appointing an ambassador. She embodies our vision of modernity, quality, and global style, helping us redefine eyewear as an essential fashion accessory.”
Achaporn Chirakitcharern, Head of Lenskart Thailand, added:
“At Lenskart, we blend fashion with function. Whether prescription glasses or chic sunglasses, our frames are designed for self-expression, inspired by global runways yet timeless enough for everyday wear. Every pair delivers comfort, durability, and effortless style.”
4 Ways Lenskart Defines the New ‘Style Statement’
- Personalisation – The Lenskart Bitz collection introduces magnetic charms with over 60 mix-and-match styles for fresh looks every day.
- Diverse Designs – From sleek minimalist frames to bold Gen Z-inspired colors, Lenskart offers eyewear for every mood and personality.
- Tech Meets Fashion – With Lenskart Phonics smart glasses, wearers can take calls and play music directly from their frames.
- Accessible Quality – Crafted from premium, lightweight, and durable materials, every Lenskart frame combines high fashion with everyday comfort—at accessible prices.
Innovation That Elevates Every Experience
At the heart of Lenskart is its Virtual Try-On app, which uses advanced AR to scan faces and generate a 3D model. This allows customers to try on thousands of styles anytime, anywhere—bringing a personal eyewear boutique to every smartphone.
Complete Eyewear for Every Lifestyle
With more than 2,000 styles, Lenskart’s offerings include prescription glasses, sunglasses, kids’ eyewear, and contact lenses. Customers also enjoy:
- Free eye exams by certified optometrists
- Lens-fitting service for any brand (just 300 THB)
- Exclusive Gold Max member benefits such as Buy-One-Get-One deals and cashback credits
Discover Lenskart in Thailand
Shop the latest collections at 10+ Lenskart stores nationwide, online at www.lenskart.com/th-th, or via the Lenskart app (iOS & Android).
Stay inspired with updates on Instagram @lenskart_th and Facebook Lenskart.th.