Strengthening Its Presence in Thailand
OYSHO, the women’s sportswear and lifestyle brand from Spain, continues its international expansion with the opening of a new store at Central Park Bangkok. Located in the heart of the city’s business district and next to Lumphini Park, the new store marks OYSHO’s second location in Thailand and reinforces the brand’s growing presence in Bangkok.
The OYSHO Central Park Bangkok store spans a total area of 473 square metres, with 373 square metres dedicated to the sales floor. Designed on a single level, the space offers a clear and seamless customer journey, combining contemporary aesthetics with functionality to support both activewear and athleisure lifestyles.
A Store Façade Designed to Enhance Visibility and Brand Experience
The façade of the new OYSHO store has been carefully designed to maximise visibility and elevate the brand experience. It features a main entrance, a side digital screen and a window display showcasing key collections. OYSHO’s illuminated logo, integrated directly into the wall, enhances the brand’s presence from the exterior while aligning with the store’s architectural language.
Warm Architecture and Natural Materials with Lighting as a Key Design Element
Inside, the store combines porcelain flooring with a thoughtfully curated selection of materials that emphasise warmth and natural textures. The Welcome Area introduces customers to the store concept through a handcrafted earth-block feature wall, setting the tone for OYSHO’s refined approach to sportswear and athleisure from the moment they enter.
Natural oak wood plays a central role throughout the space, particularly along the perimeter, adding warmth and tactile depth. Lighting is a defining element of the design, with a continuous plane of custom linear luminaires running across the store. This creates a contemporary, welcoming atmosphere while guiding customers smoothly through the shopping journey.
A Single-Floor Layout Organised into Four Distinct Zones
The OYSHO Central Park store is organised into four consecutive zones, each designed to support a fluid and intuitive shopping experience. The Entrance and Newness area serves as the first point of contact, anchored by the store’s signature feature wall and highlighting the latest collections.
The Main Room forms the core of the store, featuring redesigned wooden wardrobes that showcase products through a balance of materiality and presentation. The Essentials zone follows, using a combination of freestanding and integrated wooden hanging systems to create a clean, organised display of core items.
The final zone brings together accessories, the checkout area and fitting rooms. The fitting rooms are spacious and welcoming, finished with oak wood panelling to create a calm and comfortable environment that enhances the overall customer experience.
With the opening of the OYSHO Central Park Bangkok store, the brand continues to strengthen its positioning in women’s sportswear and lifestyle. This new location reflects OYSHO’s ongoing investment in thoughtfully designed retail spaces that combine functionality, strong brand identity and an elevated shopping experience in key global cities.