WORLD-RENOWNED FASHION BRAND FROM NYC, USA
MAP Active Adiperkasa Ltd., the renowned importer and distributor of the iconic New York City fashion brand, Steve Madden, proudly announces the grand opening of the Steve Madden Flagship Store at the prestigious CentralWorld shopping center.
Located at Eden zone 2, CentralWorld Shopping Center, covering 142 SQ.M., the flagship store embodies the ‘Extraordinary Shopping Experience’ concept, drawing inspiration from the New York shopping scene with a warm interior ambiance of pink gold shades. This new concept store boasts exclusive items and an extensive collection of shoes and bags, promising customers a chance to stay on-trend with the latest fashion offerings. Notably, the 2023 Fall Collection is now available for the first time at CentralWorld Shopping Center.
Ms. Pranee Suriyaporn, Product Portfolio Manager of MAP Active Adiperkasa Ltd., highlighted the store’s design elements, stating, “We aim to position the brand as a ‘Fashion Destination’ for fashionistas by creating a fun and exciting shopping experience. The store’s layout prioritizes easy access, with product zoning arranged by style, and a ‘Mix & Match’ approach to help shoppers envision their looks.”
Steve Madden Flagship Store at CentralWorld welcomes shoppers of all ages and backgrounds, catering to tourists, office workers, and teenagers alike. With CentralWorld’s diverse consumer base—60% foreigners and 40% Thais — Steve Madden aims to achieve a 20% growth rate by expanding its reach to a broader customer spectrum, including students, university-goers, and office workers, all while maintaining its core customer base.
The grand opening celebration was a star-studded affair, attended by local celebrities and fashionistas who gathered to witness the unveiling of the latest collection, “It’s A MOOD FALL’23 COLLECTION,” featuring an array of bags and footwear that seamlessly blend everyday style with party-ready flair.
A Milestone for Steve Madden Brand in Thailand
This monumental event marks a significant milestone for Steve Madden as it expands its footprint in Thailand, offering an exceptional shopping experience under the banner of ‘Extraordinary Shopping Experience.’ Mr. Deepak Tomar, Country General Manager & Director, Thailand at MAP Active Adiperkasa Ltd., expressed his excitement about the brand’s rapid growth in Thailand.
“Since Steve Madden first emerged in Thailand with its ‘Mono Store’ at Mega Bangna, followed by another branch at Central Phuket, it has become a beloved brand among local fashionistas. Steve Madden’s unique and creative designs, often in collaboration with world-famous figures, have propelled it to the forefront of the fashion world.”
With a target audience of women aged 25-30, including college and university students who embrace trendy clothing and vibrant colors to express their individuality, Steve Madden has seen remarkable success. The brand’s presence extends across 15 branches in leading department stores throughout Thailand, reflecting the growing demand for its products.
In terms of sales, Steve Madden has achieved a remarkable 33% growth compared to 2022, with expectations of continued growth, especially in Q4, when a new branch is planned to open at The Mall Bangkapi Shopping Center in October 2023. The brand’s ambitious 2024 sales target anticipates a 50% growth from the previous year.
The Fall 2023 collection, dubbed “It’s A MOOD FALL’23 COLLECTION,” embodies simplicity in design with distinct characteristics, featuring warm color schemes suitable for all occasions, from everyday looks to party-ready ensembles. Steve Madden’s distinct and creative designs resonate with fashionistas, female models, and beauty pageant contestants worldwide, defining the brand as a symbol of refined elegance with a hidden wild side.
For more details about Steve Madden’s presence in Thailand, customers can visit the brand’s official social media profiles on Facebook and Instagram, or conveniently shop online through Shopee.