A science-backed vitamin sachet designed for modern lifestyles
Betagro Ventures, the corporate venturing arm of Betagro Public Company Limited (BTG), one of Thailand’s leading integrated food companies, has officially launched “blüüm”, a new vitamin supplement brand built on nutritional innovation and scientific precision. Developed by a team of food and nutrition scientists, blüüm introduces a smarter, more convenient approach to daily wellness, tailored for today’s fast-paced lifestyles.
Positioned under the concept of “Daily Wellness”, blüüm is designed to simplify how people care for their health. Its core idea, “Science in a Sachet”, reflects a thoughtful approach to combining essential nutrients into a single, easy-to-consume format. Each formula is carefully balanced to support different aspects of health, helping users avoid the complexity of managing multiple supplements.
The brand debuts with four targeted formulas: blüClear, blüPrime, blüFlex, and blüNight. Each one is crafted to address specific lifestyle needs, while maintaining a holistic focus on overall well-being.
One of blüüm’s strongest differentiators lies in its convenience. Each sachet delivers a complete combination of nutrients, making it easier to integrate into daily routines without the need for multiple pills or products. This format is especially relevant for modern consumers seeking efficiency without compromising on quality.
Beyond convenience, the formulas are designed to enhance nutrient absorption while reducing the risk of excessive intake. By carefully selecting ingredients that work synergistically, blüüm ensures that the body can utilize nutrients more effectively, supporting optimal health outcomes.
All products are developed based on scientific research and tested with real target consumers, reinforcing confidence in both safety and efficacy. The brand also emphasizes the use of high-quality natural extracts, combined with modern nutritional science, to deliver results that are both reliable and relevant.
Each formula plays a distinct role in supporting everyday health.
blüClear is designed for individuals who rely heavily on screen time and cognitive performance. It helps reduce eye strain, improve focus, and combat brain fog. Key ingredients include anchovy fish oil, Coenzyme Q10, Vitamin E, mixed carotenoids, lutein from marigold, and bilberry extract, all working together to support eye health, the nervous system, and cognitive function.
blüPrime focuses on protecting the body from daily stressors such as pollution, UV exposure, and lifestyle-related fatigue. Packed with powerful antioxidants like astaxanthin from red algae, lycopene from tomatoes, tocotrienols, beta-glucan, Vitamin C from acerola cherry, and quercetin, the formula supports skin health, collagen production, and immune defense.
blüFlex is tailored for those seeking to maintain mobility and physical strength. Ideal for active individuals or those experiencing joint and muscle discomfort, the formula includes BCAAs, calcium citrate, undenatured collagen type II, eggshell membrane, and vitamins D3 and K2. Together, these ingredients help enhance flexibility, recovery, and overall movement.
blüNight addresses one of the most common modern health concerns: sleep quality. Designed to promote relaxation and deeper sleep, the formula combines GABA, L-Theanine, L-Glycine, magnesium bisglycinate, and Montmorency tart cherry. This blend supports the body’s natural sleep cycle, helping users fall asleep more easily and wake up feeling refreshed.
A key highlight of blüNight is its focus on synergistic effects. The combination of GABA, L-Theanine, and tart cherry enhances relaxation, while L-Glycine helps regulate body temperature and magnesium supports muscle relaxation during early sleep stages, allowing the body to transition more effectively into deep sleep.
The launch of blüüm marks a significant milestone for Betagro Ventures as it expands into the vitamin supplement market. It reflects a growing understanding of consumer behavior, where individuals are increasingly interested in holistic health but often feel overwhelmed by the complexity of supplement choices.
According to Mr. Chayadhorn Taepaisitphongse, President – Animal Nutrition and New Ventures, modern consumers are more health-conscious than ever, yet they continue to face challenges in selecting the right supplements and managing proper intake.
blüüm was created to bridge this gap by offering a solution that is both convenient and science-driven. The brand aims to empower consumers to take control of their health with confidence, while supporting long-term well-being in a sustainable way.
Now available online via Shopee, Lazada, TikTok Shop, and LINE Official Account, blüüm is set to become a strong new player in Thailand’s vitamin supplement market.
For more updates, follow @bluum.wellness on Facebook, Instagram, TikTok, and LINE Official Account.