Escape the ordinary and embark upon a refreshingly curious journey into the world of peculiarity
Despite Summer making its technical exit as we enter the rainy season, it is widely known that Thailand’s subtropical climate is comparable to an endless Summer of hot and humid conditions. Marking its uniquely peculiar intervention, Hendrick’s Gin has launched its newest “Refreshing Encounters” campaign, alongside its signature Cucumber Lemonade serve to help beat the all-year-round heat.
The Refreshing Encounters campaign, based on unexpected moments, strives to prompt curiosity, and break free from convention. This is done through Hendrick’s Gin’s unique infusion of rose and cucumber, which yields an extraordinarily inviting gin that is a rare union of lightness and complexity. This unusual yet harmonious combination is brought to life in a refreshing twist, with the Hendrick’s Cucumber Lemonade Stand that dispels a refreshing surprise to only those curious enough to discover them.
As a delightful antidote the ordinary, Baby Bar Bangkok was transformed into an Oasis to highlight Hendrick’s Gin’s refreshingly curious identity. Diving deeper into Hendrick’s brand world, guests escaped the hectic city and enjoyed an array of activities that was crafted to inspire moments of delightful peculiarity. These include portrait drawing, and scent making workshop.
The highlight, no doubt, went to the glass painting workshop, where guests were able to make their one-of-a-kind glasses, to fill in with refreshing Hendrick’s concoction after.
Charmaine Thio, Hendrick’s Southeast Asia ambassador, stated, “We are always in search of new and exciting experiences, and the Refreshing Encounters campaign provided just that for those who are constantly curious and on the lookout for new adventures.
The cucumber lemonade is the Refreshing Encounter campaign’s signature serve that adds a cooling citrussy twist to Hendrick’s deliciously super-premium gin. A ravishingly refreshing concoction of Hendrick’s Gin, lemon juice, simple syrup, and soda water, garnished with a wheel of lemon and cucumber slices.
With this campaign we want to delight and unite gin lovers seeking a cool diversion from the heat and Thailand’s tropical climate provides a perfect setting for this special serve to be enjoyed in.”
Exclusively at Baby Bar Bangkok, Hendrick’s Gin invites all to escape the conventional and surrender to Refreshing Encounters that await with a special pop-up Cucumber Lemonade Stand. Gin lovers can experience these thirst-quenching coolers from today until 31 July at Baby Bar Bangkok.
“Hendrick’s was born to inspire moments of delightful peculiarity. As we grapple with the mundanity of the new every day, our series of Refreshing Encounters is a rallying call to break free from convention and seek out marvellously unexpected occasions that renew our curiosity and spark joy beyond reason.” Charmaine added.