“Peace of Mind is the Ultimate Luxury” becomes the new guiding philosophy in a transformative era of conscious hospitality
SAii Hotels & Resorts, the distinctive lifestyle brand under S Hotels & Resorts, proudly announces its official brand relaunch with a new identity that redefines modern travel. Inspired by the core belief that “Peace of Mind is the Ultimate Luxury,” SAii introduces a fresh design direction, holistic guest experiences, and a renewed focus on wellbeing, sustainability, and meaningful connection.
As travellers seek more intention-driven journeys, SAii responds with a hospitality model designed for a slower, deeper, and more mindful way of travelling—one that nurtures body, mind, and spirit.
A New Chapter of Travel with Purpose
SAii is evolving beyond just accommodation—each destination is a sanctuary where heartfelt service, local immersion, and thoughtful design create moments of true relaxation. Through the launch of SAii Brand Signatures, the brand delivers distinctive experiences across its properties in Thailand and the Maldives, blending nature, culture, and wellness into every stay.
SAii Brand Signatures: Designed for Deeper Connection
• SAii Local Gurus
On-the-ground insiders who introduce guests to hidden gems and authentic local culture.
• SAii Wellness Gurus
Personalised wellness support through yoga, mindful movement, and curated spa experiences.
• Sensory Lobbies
Light-filled, tranquil entryways infused with calming scents, soft textures, and natural materials.
• EQ Check-In
A guest-centric arrival choice—tech-enabled or warmly personal via the SAii App or SAii Gurus.
• Digital Detox
Optional unplug moments that allow guests to store devices and reconnect with the world around them.
• Fresh, Healthy, Happy
A culinary philosophy brought to life at venues like Terra & Mar, Mr. Tomyam, Miss Olive Oyl, bean/Co, and SAii Beach Club, focusing on clean, nourishing ingredients prepared with care.
Discover Reimagined Spaces in Thailand and the Maldives
SAii guests can now enjoy updated design and expanded experiences at leading properties:
• Renovated guest rooms with natural aesthetics and modern comfort
• Inviting new dining concepts inspired by fresh, local produce
• A reinvigorated SAii Spa with elevated wellness offerings
• The stylish and social SAii Beach Club, perfect for sun-soaked days
These updates come together with a bright, vibrant visual identity that reflects SAii’s signature energy and relaxed sophistication.
Sustainability and Community at the Heart
SAii’s commitment to sustainable travel is longstanding and measurable:
• Green Globe Certified for three consecutive years
• First in Asia to earn Environmental Impact Certification (EIC) from the Events Industry Council (Phuket & Maldives)
• Reduction of single-use plastics and carbon emissions
• Marine conservation programs and support for local communities
• Collaboration with regional artisans, farmers, and eco-partners
Leadership Insight: Hospitality That Cares
“At SAii, peace-of-mind isn’t just part of the experience—it defines it,” says Michael Marshall, CEO of S Hotels & Resorts.
“Today’s travellers crave connection, ease, and purpose. Through our refreshed identity and the introduction of SAii Brand Signatures, we’re creating holistic spaces where guests feel truly cared for—where they know they’re contributing to a better world while enjoying the moment.”
Plan Your Next Peaceful Escape
From the turquoise waters of the Maldives to the vibrant charm of Thailand, SAii Hotels & Resorts invites guests to experience travel in a new light—rooted in joy, meaning, and balance.
🌐 Visit www.saiihotels.com to book your stay
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