Siam Piwat Group Add New Magnets and Renowned Brands

Siam Paragon, Siam Center and Siam Discovery are solidifying their status as global destinations by creating extraordinary experiences for their customers.

Siam Paragon, Siam Center, and Siam Discovery are strengthening their position as global destinations in the heart of Bangkok. To remain the top of mind for both Thai and international shoppers, they unveil their strategy for the second half of the year, introducing new attractions to create extraordinary experiences and continuously excite customers. By collaborating with renowned brands and popular stores, they cater to shoppers’ needs and gear up to drive consistent sales growth for these esteemed brands within the centers.

Recently Siam Paragon and Siam Center won the 2024 Travelers’ Choice Award on Tripadvisor, the world’s leading travel platform for tourists. This recognition, globally voted on by travelers themselves, reaffirms their position as world-class shopping destinations that win the hearts of shoppers worldwide.

In the second half of 2024, Siam Paragon, Siam Center, and Siam Discovery are introducing a range of new attractions to cater to diverse customer lifestyles. Siam Paragon continues to strengthen its position as a luxury destination. Luxury brands within Siam Paragon are unveiling new flagship stores that promise to astonish. Highlights include Dolce&Gabbana‘s new concept store, the first of its kind in Southeast Asia, Gucci‘s redesigned store with a fresh new concept, and Casablanca‘s first shopping space in Thailand.

Additionally, several newly refurbished stores are set to open, including Dyson, the leading electrical appliance brand from England, which will debut its flagship store on the 2nd floor of Siam Paragon, showcasing its latest cutting-edge technology products. Asia Book will introduce a new concept, the first of its kind in Thailand, offering an extensive collection of books to cater to all preferences. Sandro, a Parisian clothing brand renowned for its classic style, will also open its latest store at Siam Paragon.

In the second half of this year, Siam Paragon will welcome a variety of new stores from renowned brands across different product categories that will enhance its ability to meet diverse customer needs. Expect to see exciting new store designs from luxury brands such as the new women boutique of Prada and new Bulgari’s store, as well as the latest locations for Montblanc, Zara Home, Pasaya, Boonlapo, Nespresso, and a special new branch of Loft with a unique concept tailored for Siam Paragon.

Moreover, Siam Paragon will introduce several new dining options, including KATEI Shabu, which offers premium shabu and yakiniku from Japan. For an extraordinary experience, look forward to the opening of a new space on the 5th floor, featuring the flagship store of Karun Thai Tea. This premium Thai tea brand, popular among tourists and a ‘Must Visit Must Try’ spot, will launch its new concept for the first time in Thailand. Additional new dining and dessert options include Pang Cha by Lukkaithong, Ronnies Macaron, Acai Waikiki, Buddhi Belly, and Hikari.

Siam Center – The Ideaopolis launched several new restaurants and dessert shops to cater to the new generation of food enthusiasts. Recently opened on the 2nd floor in the second quarter is Zhang Liang Malatang, renowned as “The King of Malatang” for its legendary Mala soup with over 6,000 branches worldwide. On the 2nd floor, BHC Chicken will offer authentic Korean fried chicken, prepared with high-quality oleic sunflower oil to ensure health and safety. Additionally, Sicha Premium Thai Tea will bring its renowned Thai tea experience from Chatuchak Weekend Market to the heart of Siam, serving premium tea to tourists.

The latest addition to Siam Center caters to dessert lovers with the opening of After You, a renowned dessert cafe celebrated for its popular sweets and drinks for over 15 years. This new branch brings After You’s beloved offerings to the heart of Siam. Also, Siam Center will welcome LUGGAW, a new-style fruit shop designed for health-conscious individuals with its “Fresh, Clean, Safe” concept. This new branch meets the growing demand and popularity among both Thai customers and international tourists who appreciate delicious offerings. Moreover, FUNDAO, a limitless leather fashion brand by Thai designer Fundao Baesakul, known for her recent spectacular fashion show at Paris Fashion Week 2024, will open a highly anticipated shop selling bag and accessories favored by celebrities.

In the second half of the year, Siam Center will introduce several new stores showcasing creativity and innovation. C.P.S. COFFEE will offer premium quality coffee beans, meticulously roasted for an exceptional experience. King Kong Fried Skewer will serve delicious Mala grilled skewers, while Victoria’s Secret full assortment will reveal a refreshed look with their latest collection in a new space. Additionally, new flagship stores by famous fashion and lifestyle brands such as TARMAFIA and allur.store will enhance Siam Center’s reputation as a hub of trendsetting ideas. The momentum continues with Pop Mart‘s pop-up shop that consistently offers unique and extraordinary collections.

Siam Discovery: The Exploratorium continues to assert its role as ‘The Biggest Arena of Lifestyle Experiments.’ The shopping center always brims with thrilling adventures, welcoming all to Experiment, Create, and Cultivate without limits. It has introduced the first LuLu the Piggy pop-up store in Thailand, in collaboration with LuLu the Piggy, the popular art toy character which is now making waves in the industry. This store caters to art toy enthusiasts and taps into the growing trend of art toys. The pop-up will be available from today until August 31, 2024, on the 1st floor of Siam Discovery.

In addition, Siam Discovery has partnered with the renowned restaurant Babyccino & Co. to feature Lulu the Piggy in a special collaboration for the first time. This partnership includes exclusive dessert and drink menus inspired by Lulu the Piggy, available at Babyccino & Co. on the G floor of Siam Discovery. This multi-dimensional marketing approach aims to create happy moments for fans of Lulu the Piggy and enhance customer experience.

In June 2024, MUJI, the globally renowned Japanese lifestyle brand, unveiled a newly redesigned store at Siam Discovery. Reflecting customer trends in the heart of Siam, the expanded store, now three times its original size, aims to become a go-to destination for daily necessities for lifestyle-oriented individuals in Bangkok. Spanning over 1,300 square meters on the 2nd floor of Siam Discovery: The Exploratorium, the store offers a comprehensive range of over 5,000 lifestyle products in diverse categories.

New brands set to open at Siam Discovery include several high-profile fashion names. GANNI – a trending Danish fashion brand with global popularity, will launch its new store. Marimekko – the Finnish lifestyle brand, will expand to a full store to offer a more extensive product range. Along with other new brands launching soon, EVISU – the world-renowned streetwear brand from Japan, Moleskin – the first flagship store in Thailand, Lojel – the hottest luggage brand, the first store in Thailand, and LUXOPTIC – the newest branch of the eyeglasses store.

With a wave of new brands, Siam Paragon, Siam Center, and Siam Discovery seek to create fresh customer experiences while meeting the needs of primary clientele including local customers and international tourists who have specific demands and follow trends. Besides, the goal is to impress visitors on every visit, reinforcing the shopping centers’ status as the top-of-mind choice for customers consistently.

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