From health-focused nutrition and ready-to-eat Asian meals to foodtech innovations, Betagro showcases its vision of “Serving Better Food to the World” at THAIFEX 2026.
Betagro is set to make a major appearance at THAIFEX – Anuga Asia 2026 with an expansive showcase of food innovations, premium ingredients, and future-forward food solutions under the theme “Serving Better Food to the World.”
Taking place from 26–30 May 2026 at Challenger Hall 1, IMPACT Muang Thong Thani, the exhibition will highlight Betagro’s growing portfolio of food, nutrition, and foodtech brands designed to meet evolving consumer lifestyles and global food trends.
Visitors can explore Betagro’s exhibition booths at 1-SS01 and 1-SS15, where the company will introduce a wide range of new products and immersive experiences for both trade professionals and food lovers alike.
One of the key highlights this year is the lineup of live cooking sessions led by well-known celebrity chefs and creators, including Jessica Wang, Poohrin Pattanawiriyawanich, Chawallakorn Wanthanapisitkul, and Narongrit Saekho. The demonstrations will feature premium ingredients from Betagro and S-Pure, while offering visitors cooking inspiration, culinary techniques, and tasting experiences throughout the event.
Betagro will also debut several new product concepts aimed at modern consumers seeking convenience, wellness, and elevated food experiences. These include:
- INSPIRED care, a specialized nutrition brand developed for health-conscious consumers and individuals managing non-communicable diseases (NCDs)
- Soul Spice, an Asian-style savory frozen ready-to-eat food brand
- Soul Sweet, a modern Asian-inspired frozen dessert line
- A new range of high-protein beverages launching exclusively at the event
In addition, Betagro Ventures — the company’s corporate venturing arm focused on foodtech and agritech innovation — will introduce blüüm, a newly developed vitamin supplement brand created by food and nutrition scientists.
As one of the leading food industry events in Asia, THAIFEX – Anuga Asia 2026 continues to attract global food businesses, innovators, chefs, and consumers, making it an important platform for brands shaping the future of food.
Visitors interested in discovering emerging food trends, sustainable nutrition concepts, and innovative ready-to-eat products can experience Betagro’s showcase throughout the five-day event.
For updates and registration details:
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