VVON SUGUNNASIL and Italasia Joining hands to serve happiness through VVine

BANGKOK – November 3, 2021 – Von – Thattaworn Sugannasil, designer and founder of VVON SUGUNNASIL brand, acclaimed for unique design and style that combines modern and classic elements, and Fa Benedetti, the third-generation heir and executive of Italasia Trading (Thailand) Co., Ltd., now join hands to welcome the celebration of happiness moment with modernity and make ready for giving smiles and good things to pay back to the society. 

Italia’s customer service officers at 19 Italasia showrooms across Thailand are ready to wear their new uniforms designed and tailored by VVON SUGUNNASIL. Von has designed the outfits under the concept of flexible and comfortable in combination with the unisex design. The wearer look will be presented through an oversized shirt in charcoal gray and burgundy red which is the DNA color of Italasia. The shirt is paired with fine navy-blue wool pants in a cutting of sportswear style. The outfits also show the detail with embroidery “VVine” (pronounced V-Vine) on the left sleeve that symbolizes the cooperation. It is initiated from the brand name VVON SUGUNNASIL combined with the word “WINE” which is considered as Italasia’s renowned product for 60 years.

“During the fourth quarter of 2021, Italasia will open three more showrooms at Central Rama 9, Central Ladprao, and the Buriram Castle in Buriram Province which is Italasia’s first branch in the northeastern region and will continue immediately expand more branhes in Korat, Nakorn Ratchaseema provice and Khon Kaen province  during early next year. The design of our new branches will give showroom a more modern look. Then we feel this is the perfect time for Italasia to redesign the uniforms for outside Bangkok branch staff to look more casual and trendy. I discussed with Von because I like the style of the VVON SUGUNNASIL shirts and realized that he also has a plan to further enhance his brand’s lifestyle. We have been discussing it a lot and finally came to an idea, connected two V letters “VVine” as a symbol of the joint project,” said Fa.

Von described the exclusive wine label with a smiley face design on a white cloth that it symbolizes a smile with sincere happiness sharing: “Continuing from the uniforms designed for showroom staff with the logo of cooperation “VVine” on sleeves, we come across with an idea to design a special wine bottle, where the smile on the label tells impressive stories that bring joy to people including the customers of both brands. The label design with the embroidery “Smiley Face” on cream white cotton canvas creates a bright feeling, sincerity and fashionableness. Products in this collection will be produced in limited quantities, suitable for keeping them as collectibles or giving as a unique gift during festive seasons.” 

The “Smiley Face” exclusive label is an Italian wine of the legendary Allegrini family who has been producing world-class Italian wines since the sixteenth century which are represented by Prosecco for joy, fun, and happiness, and by red wines with relatively simplified character which are easy to drink for every occasion. You can make an inquiry at the VVON SUGUNNASIL shop at Siri House Soi Somkid and at three Italasia Showrooms in Bangkok: All Seasons Place, Piman 49 and the newest coming Central Rama 9. 

For further information, please contact: 


Tel: 0618276768 or 020018744, Email : shop@vvonsugunnasil.com 

  • Italasia Head Office  

Tel: 022617990 ext. 270, Email : wannapa@italasiagroup.com